Times are changing, so we hear. That is really the only consistency in life we can rely on, because as the world changes, so must we.
In the world of business TODAY, many people cannot figure out the next move to make in terms of capturing new markets, retaining current clients or establishing a new business, service or product.
For today's post, we will focus on the new business.
You have to send a message that reaches your audience. What is the best way to have a welcoming reception? Hand out a personally engraved calling card? In some cases that may not be a bad idea. Hell, whenever I have a new client or a client who sends me more business, I send a handwritten note. I want the person to know their business has meaning to me. Obviously, there are many ways of saying thank you for your business besides a note; yet it is the personal touch and time that is appreciated, the more...the better.
What does appreciation mean in terms of gaining new business? People like to be appreciated, no one wants to feel like they are just a number or some other nondescript face in your address book. If you are placing an ad in this day and age (we are talking on-line here, forget the traditional media for now), you better make sure it speaks to your intended audience. Make sure there may be a NEED for what you are selling. Do you know your people? First step: Get to know your people. Find out how or where (or IF) your business, product or service will work for them. Second step: What is the best way/vehicle to get your message to them? Third Step: Create your message based on the research. Fourth step: Get the message out there. Fifth Step: Show appreciation every step of the way, thank people for their interest, time, questions, advice, and money!
It is a win-win situation! Build a better relationship and loyalty will help you to sustain your clients, even if they don't buy now or buy later....create the appreciation and they will always come back.
And...it doesn't matter if your message is carried thru an ad, a marketing message, a salesperson, a referral, or a passive website.....ALWAYS appreciate what you have and what you receive, especially in a time of so much uncertainty.
In the world of business TODAY, many people cannot figure out the next move to make in terms of capturing new markets, retaining current clients or establishing a new business, service or product.
For today's post, we will focus on the new business.
You have to send a message that reaches your audience. What is the best way to have a welcoming reception? Hand out a personally engraved calling card? In some cases that may not be a bad idea. Hell, whenever I have a new client or a client who sends me more business, I send a handwritten note. I want the person to know their business has meaning to me. Obviously, there are many ways of saying thank you for your business besides a note; yet it is the personal touch and time that is appreciated, the more...the better.
What does appreciation mean in terms of gaining new business? People like to be appreciated, no one wants to feel like they are just a number or some other nondescript face in your address book. If you are placing an ad in this day and age (we are talking on-line here, forget the traditional media for now), you better make sure it speaks to your intended audience. Make sure there may be a NEED for what you are selling. Do you know your people? First step: Get to know your people. Find out how or where (or IF) your business, product or service will work for them. Second step: What is the best way/vehicle to get your message to them? Third Step: Create your message based on the research. Fourth step: Get the message out there. Fifth Step: Show appreciation every step of the way, thank people for their interest, time, questions, advice, and money!
It is a win-win situation! Build a better relationship and loyalty will help you to sustain your clients, even if they don't buy now or buy later....create the appreciation and they will always come back.
And...it doesn't matter if your message is carried thru an ad, a marketing message, a salesperson, a referral, or a passive website.....ALWAYS appreciate what you have and what you receive, especially in a time of so much uncertainty.
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