13 Degreez

Social Media Metrics and Google Analytics

2009-04-29T12:35:00.000-07:00

Continuing the posts about social media analytics, the focus of this one is Google Analytics (which people use for analyzing web traffic to their website) and the tool a Greasemonkey (a Firefox plug in) extension: "social media metrics" (That is a screen shot of it above). It works as an additional layer to give social media information to Google Analytics. It provides information on other social media sites such as Digg, Stumbleupon, Sphinn, and Delicious plus more for each individual page.

If you look at the screen shot you will notice that the traditional Google Analytics information listed on top; the lower portion is the social media metrics plugin. Primarily, it measures the major social bookmarking sites listed in this post, plus backlinks via Yahoo.

As you can see it is not a complex analysis of social media, BUT it is an improvement over what was available in the past...."nothing". It is quick and easy to use, plus "again" if you use a Firefox browser, it will work as a plug-in seamlessly.

All social media analytics at this point in time are in their infancy and therefore the data supplied may provide more of an overview rather than any in-depth information. I'd say a little information is better than throwing darts in the dark!

Giving birth to social media

2009-04-20T13:16:00.000-07:00

Social media is the new frontier in reaching out to the masses and even to a select demographic for marketers. Organizations from nonprofits to major corporations are blogging, twittering, updating statuses, creating Face Book pages, reviewing, stumbling, digging, etc... all in the hopes of connecting and sending a message.

Social media seems to have the legs to carry the weight of the future in conversations for just about anything that might exist in and out of this world. It is a blossoming field for job seekers too, according to Social Media Science: It is the number one job opportunity in corporate America for the next 10 years! Wow!

It is becoming tantamount for companies to know what people are saying about them thru social media. The good, bad and not so pretty about their brands and the reputation of their organization.

This week we are reviewing different analytic programs that exist to give you the skinny on your social media efforts. Today we focus on a solution designed to be utilized by PR and brand management firms; small companies will also benefit from using SM2 by Techrigy.

Techrigy, Inc., a Rochester, NY-based software company released their new solution last Summer. SM2 monitors what is being said about your company, brand, products and competitors in several avenues from the blogosphere, social networks, sites with user-generated video (like You Tube), microblogs (like Twitter), etc... This ongoing conversation includes a constantly changing cross-section of stories and opinions. The functionality is similar to Google Alerts, but is capable of providing in-depth analytics. SM2 can be used to analyze trends, regional and demographic differences. If you have a very busy site, which is mentioned several times a day then SM2 is enough of a powerhouse that it will track information and select the most relevant data for usage.

Capabilities of SM2:

Real time, keyword-driven search of blogs, wikis, social networks, video and photo-sharing sites, micro-blog threads, forums and more
The ability to track brands, people, products, competitors and partners
Extensive reporting including sentiment (positive/negative opinion), geo-location, demographics, timelines and extensive charting options
Deep drill-down analysis to manage reputations, identify emerging trends and follow influential opinion-makers

Techrigy allows users to have a fully functioning FREE or as they state, "Freemium" account with them (you receive 5 search terms and 1000 search results) and is scaled to the use of the individual or the company. The first paid subscription starts at $500.00/month.

Techrigy states, "SM2 solves a major problem: understanding and responding to extremely rapid changes in opinion on the social web."

Techrigy also claims:

“When the blogosphere runs with a new piece of information, reputations can be destroyed, new markets can emerge and trends can come and go literally overnight,” says Aaron Newman, CEO of Techrigy. “Conventional search cannot index these media formats fast enough nor can they provide the in-depth intelligence that SM2 offers. We built this technology specifically to track brand and name reputations in social media.”

The only negative information I came across was it doesn’t allow the user an opportunity to build-your-own dashboard. Other than that, it appears to be worth a shot for free and then if you want to take advantage of what it has to offer, I suggest signing on for the monthly service. Apparently, it has so many features many users find it difficult to stop compiling all of the reports it has on several topics related to social media.

I will be posting more reviews of other tools used to track the online conversations about you and your company!

Call to Action

2009-04-03T17:18:00.000-07:00

As I learned in advertising 101, the keys to make or break a campaign are consistency and repetition. Consistency of message and the repeating of that message over time. Another important and obvious fact is to reach your target demographic with that message (A CALL TO ACTION). And according to studies your audience needs to see your message at least 7 times for it to register.

These rules also apply to social media marketing.

Many people think if you post it once, "they will come."

Or if you are posting "informative or inspiring links", that it will garner you a strong following.....that is not necessarily the way it goes.

Social Media Marketing has another rule that goes beyond a simple ad or message, "interaction". Remember, the first word is "SOCIAL", it's meaning directly from the dictionary: seeking the companionship of others; friendly; sociable; gregarious.

The key is to find your audience and engage with them in different forums. If you write a blog, invite people to comment, give them a reason to comment. If you are on FaceBook pages, have a reason for people to become your fan, besides the fact that "they really like you". Twitter or Tumblr or anything of this ilk, don't just post statements about what you are doing with your time, or the latest and greatest news of your company or product, people can get that information elsewhere....use the opportunity to engage with people. Use the search to find people with common interests, personally or professionally. Start a conversation with a stranger based on what they are stating in their posts.

Social Media has made it easier to cold call people. You no longer have to leave a message on voice mail 52 times, before you have 30 seconds to explain who you are and your reasons for stalking the potential client...now you can locate potential clients and have a 'real" conversation with them, establish a relationship that is not high pressure or one in which you have to sell yourself and your company in lickety split time.

Social media means no one has to be a stranger. People talk about how isolating the internet is in terms of socializing. This can be the case, but you can find several opportunities to take the conversation off-line and possibly face to face.

I digress though; repetition in social media means talk to people as often as you can; keep fresh content on your social media sites and update your blog often.

You have to keep putting yourself out there with a consistent message and repeat it often! Remember on your Facebook page or any other landing site to have A CALL TO ACTION...people need a reason to pay a visit. So, be a good host or hostess and make them feel welcome.

Twitter: Love ya! Mmmm...not so much?

2009-03-30T12:45:00.000-07:00

Here it is...my ongoing relationship with Twitter in a public forum. We have had our ups and downs, but we're still hanging in there. Guess that says something, right?

I first started using Twitter last Summer. I thought to myself, "Wow, this would be a great business tool, but can I use it?" I spent hours doing research; read articles and asked a lot of questions. I saw companies like Rubbermaid, Jet Blue and Zappos utilizing it for customer service, marketing and networking. I figured if large corporations see the benefit, smaller companies should too.

Twitter does not work like magic, even if it is FREE. You cannot be passive in using Twitter. Too much time goes by, you forget and you are forgotten.

I asked Guy Kawasaki a question yesterday: How many hours and days in a week does he "Tweet, Twit and Twitter"? He told me, " If I'm on the computer I'm tweeting, and I'm always on the computer. :-"

You see Guy and a couple of other individuals, have created a following that cannot be beat.

Guy launched Alltop, a site that aggregates the top news stories from the most popular topics on the Web. (if you don't know who Guy is, pop him into Google).

He proclaims all his marketing and PR is done through TWITTER.
He follows everyone who follows him.
He tweets links and things of interest to people.
He utilizes many Twitter applications such as Tweetdeck (which I like too), Tweetburner (I use this and Feedburner too) and Twhirl.
He conducts searches for keywords which come up in tweets, so he can tweet that person information on that topic.
He searches for people in certain industries, etc...
He also does use a couple of RSS feeders to auto-feed information into tweets on his Twitter account too.

The more you utilize Twitter, the more results you will find.

Before the election last year, I along with several other people would spend hours on Twitter talking about the latest newsworthy items. We started using #hashtags (if you want your tweet to be relevant to a topic--a hashtag will group it in to a search, you will then find a stream of tweets all with that hashtag included on a separate tab)I developed rapport with several people and have transferred our friendships to FaceBook, email and even the "phone" (gasp).

Many people create "groups" of people on Twitter; individuals to interact with who can help their biz and vice versa. There are Mom bloggers, Multi-level Marketers, Self Help Evangelists, Attorneys, CEOs and everything in between in groups. Some cities host Tweet-ups, meet people you interact with on Twitter in person....this is better than your usual networking event in that you already know if the people attending are people you ACTUALLY WANT to meet. There are also on-line tweet-meets in which everyone in your group engages in tweeting in the Twitter forum at a specific time about a specific subject.

Other items to look at: plenty of people do automatic tweets with their company information embedded in the message. This may annoy people you are trying to develop a relationship with. You have to watch where you use the automatic tweet. When someone follows you, don't send an auto tweet with your company info linked in---really, it is impersonal and not how most people like to be treated. Everyone likes to feel special.

Mix in your tweets with an auto source from elsewhere, like your blog. I feed my blog and my clients' blogs directly into Twitter and Facebook (and of course do feed Twitter through Facebook, other social media sites, your website and your blog too). That way there is ongoing content into Twitter, but you are not inundating people with your business like a door to door brush salesman.

Approach Twitter as you approach people in your life, introduce yourself, ask questions...become engaged, find out their needs and develop a relationship.

The downside of Twitter is that it can be very time consuming as is all social media. You do not hang a sign and wait passively. You have to put the effort out there to get a return. You also have to sift through the minutia--the automated advertising tweets, the overzealous marketing person, the person with just fills cyberspace with garbage, etc...you need to find the diamonds by going through a lot of coal. It can be worth it, it just takes patience and time, just like any relationship worth having in this lifetime.

Boxee, Tumblr and Tweeples

2009-03-25T11:00:00.000-07:00

Today I am going to chat about another site or two or three. And check their progress over the coming months too.

This week I have paid visits to many of the ol' standbys in the social media crowd, plus a couple of ones I had not had the chance to investigate in the past. Tumblr, Boxee and Tweeples. All are based on having friends. And it appears web 2.0 is keeping up with that cliche; you know what they say about friends, right? "You can never have too many."

At the rate social media is growing on-line, it seems McDonald's will have its own social media networking forum soon enough, and then we can all be friends with McDonald's...hey if it comes with coupons, they may strike gold! I am sure.

Let's start with Tweeples: It opened for Beta last fall. It is a network for Twitter users; it gives individuals the opportunity to expand their profile beyond Twitter's current interface. It has some of the same functionality as FaceBook (although without the vortex-losing days of your life to sending out lil garden patch mutants); look to see who has viewed your profile, invite friends, send emails, post pictures and a bio, post events, form and join groups (track Twitter groups too), run your own tweetups (off-line human to human twitter meetings); you can also see who is currently logged in on the home page (usually a handful of people). And you can create a blog post there too. They have a newsfeed on the home page highlighting members latest activities, and who is friends with who; plus if you so choose, it will even show who you are NO longer friends with. Not very socially PC really. ;-)

An exciting twist on function: You can see who was recently logged in to Tweeples and maybe it will forecast who is going to be logged in tomorrow? Sorry, I digress. The point is what is the point to this site? Can't really see any biz benefit, except to give you another place for search engines to find you. People you interact with on Tweeples are more than likely already talking to you on some other social format...and yes, like FaceBook, there is a place for businesses to create a profile too. My opinion, it can't hurt to join....but, don't know how much return on your time invested it will bring you right now.

Tumblr...let's roll the dice here. Post whatever you want here on your Tumblelog (their form of a blog). What you ate for lunch, quick pic of the guy you yelled at in traffic this a.m., the rant about too many social media sites, etc... Or in Tumblrs own words: Post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. This is a blogging site with social media capabilities.

The question is why post any of this here? You get your own url. Mine is: 13degreez.tumblr.com (although you can customize with a REAL website name, just follow their instructions). And if that isn't enough excitement, you then can customize your "blog" in color, shape and even give it mood lighting too. I do like that you can import all of your feeds from elsewhere to your home page (just another part of the web you spin with connections), including many widgets that will allow items such as Twitter and YouTube on to your page. I also am able to invite ALL of my friends once again to another social media site. And it will also offer up some really COOL people to follow; as opposed to those who sit in dark corners with the sole light of their laptop flickering, just ruminating over which virtual drink to get drunk on as they figure out how to become more popular in a virtual world. Ahem...

I think Tumblr is worth a whirl, at least put your information on there and if you have NEVER started a blog, why not start there. There are pros and cons basically built on personal preference as to choose this site over blogger or wordpress or even typepad.

And if you have a MAC or Linux, go to Boxee. You can use it as an aggregate of all media and online applications.(If you have Windows, the beta is coming out soon).

I am on Windows for now, but like the idea someday of feeding thru this site to my HDTV or laptop: my Netflix movies, Hulu (although not direct), Flickr, blog, once again inviting my friends, posting tweet reviews of the content to Twitter, FriendFeed, etc..., using my non-existent iphone to utilize the site, etc...and the list goes on...For now, I don't quite see why a business would choose to utilize its services for marketing or growth of an online brand, but for the individual--it could be a lot of fun.

To wrap it up...the first two can be used by an individual and for business purposes too. The popularity of any of these sites has yet to prove itself in the marketplace and like everything else online, time will tell a success from the big blue whale "FAIL".

Please feel free to leave comments or ask me questions about marketing, PR and social media.

Appreciation and new business development

2009-03-23T13:48:00.000-07:00

Times are changing, so we hear. That is really the only consistency in life we can rely on, because as the world changes, so must we.

In the world of business TODAY, many people cannot figure out the next move to make in terms of capturing new markets, retaining current clients or establishing a new business, service or product.

For today's post, we will focus on the new business.

You have to send a message that reaches your audience. What is the best way to have a welcoming reception? Hand out a personally engraved calling card? In some cases that may not be a bad idea. Hell, whenever I have a new client or a client who sends me more business, I send a handwritten note. I want the person to know their business has meaning to me. Obviously, there are many ways of saying thank you for your business besides a note; yet it is the personal touch and time that is appreciated, the more...the better.

What does appreciation mean in terms of gaining new business? People like to be appreciated, no one wants to feel like they are just a number or some other nondescript face in your address book. If you are placing an ad in this day and age (we are talking on-line here, forget the traditional media for now), you better make sure it speaks to your intended audience. Make sure there may be a NEED for what you are selling. Do you know your people? First step: Get to know your people. Find out how or where (or IF) your business, product or service will work for them. Second step: What is the best way/vehicle to get your message to them? Third Step: Create your message based on the research. Fourth step: Get the message out there. Fifth Step: Show appreciation every step of the way, thank people for their interest, time, questions, advice, and money!

It is a win-win situation! Build a better relationship and loyalty will help you to sustain your clients, even if they don't buy now or buy later....create the appreciation and they will always come back.

And...it doesn't matter if your message is carried thru an ad, a marketing message, a salesperson, a referral, or a passive website.....ALWAYS appreciate what you have and what you receive, especially in a time of so much uncertainty.

Facebook or Google, the BIGGEST?

2009-03-18T09:35:00.000-07:00

I saw a quick analysis on the Silicon Alley Business Insider this morning. A man by the name of Ross Sandler believes that Facebook will surpass Google in size within the next 2-3 years.

Off the top of my head, I doubt that will happen for a few reasons. The first is not just Google as a search engine, but their AdSense program makes "cents". Google seems to be a mainstay of the ever-changing landscape of web 2.0. They have an ability to metamorphosis and stay ahead of the pack in bringing new tools and technologies to its many users. Not to mention they continue purchasing other on-line entities, so their offerings blossom, while others wilt and are quickly forgotten.

Google has a revenue stream; FaceBook has yet to show they can bring in the bucks!

The fickle crowd of internet users will find another social media site in time (probably within the next 2-3 years, if not sooner), which will pull many users away from FaceBook and onto the next "BIG" thing!

The internet social media scene is a high for many and once they have gotten used to a certain level of social media intoxication from one site, it is onto the next high with whatever is the new groove!

The Launching of ...social media marketing

2009-03-17T21:14:00.000-07:00

It was a coconut landing on my head sort of moment, when it dawned on me that all of the things I had been talking about for months to potential clients...actually meant a whole new frontier in more ways than one.

For the first time in a long time, I have the opportunity to utilize my talents and experience in being creative, techie (well kinda), using my PR savviness, promotional inspiration and marketing concepts. Not to mention the ability to develop business and create a fun or depending what you call fun, maybe a better term is a "slightly warped" image of my client.

The off-line portion actually takes less time than the online compilation of sites, sounds, clips, blogs, applications, connections, etc...although, my point is: this is more fun than I remember marketing ever, ever, ever! And believe me, I have done some creative promotions in the past.

I would love to hear from other people about their experiences online and the viral effects of the social media aspect...not to mention the improvement in business. I know without proper analytics, which no matter what anyone states to the contrary, is there ain't much out there to call reliable. I am curious, so feed my curious mind, either leave a comment or email me.

Have a good evening.

Latest on Social Media Marketing

2009-03-17T12:06:00.000-07:00

So.......................

I have found myself over the past few months accumulating clients who need social media marketing and optimization. All of my time spent studying this last year allowed me to speak of this phenomenon in non-layman's terms....you know, I actually sounded like I knew what I was talking about!

Upon being hired to create the web presence, I have found myself immersed in social media HELL. There is sooooooooo much content, sites, applications, gadgets, blogs, blah, blah, blah....to lear about and consider.

I have spent hours learning and I am stating this because in the midst of all this "education" I realize I have neglected my own blog. For shame for shame! We won't even mention my wonderful website. That one may be on the front burner for 2010.

I am going to add posts here on a more frequent basis. I am thinking it would be good to cover some of my learning curve here to help others.

Today, has been spent with blogs (once again--were I started with my education comes full circle), Pluck, PayPal, Weblogs, FB, Flickr, Twitter, NetVibes, Yahoo, Buzz, etc... that is just today.

And some of it is not learning per se, it is about connecting all this shit together. And poking my client to contribute their part in the equation. Too bad FaceBook does not make a Poke widget that would really poke someone physically until they remembered to do what they keep "forgetting".

So...Pluck...is now going to be added to this blog. This oughta be interesting. I am a person of many talents, my background allows that in business, plus personally I being years of experience to the table. In other words, my front burner time is being spent making money and building a name....my back burner time is spent belly-dancing, coaching and having fun!

Anyways....please comment. I like to talk with people from all different viewpoints.

Social Media and Blog Sites

2009-03-10T12:52:00.000-07:00

Here we go….

Whether you are the first on the block or haven't let go of your latest ad in newsprint, SEE if you can keep up! Please, please leave comments on what you think of any, some or all of these sites. I have used many and plan on using even more of these sites.

SEND ME MORE SITES; I will list each and every one, as long as they are porn-free.

Ask* Backflip* BallHype* Bebo* Blinklist* Blogmarks* Blogger* Bloglines* Boxee* Delicious* Digg* Diigo* Fark* Faves* FaceBook* Favorites* FeedMeLinks* Flickr* FriendFeed* Furl* Google Bookmarks* Kaboodle* Link-a-Gogo* Live* Magnolia* Mister Wong* Mixx* Movable type* Multiply* myAOL* My Journal* MySpace* NetVibes* Netvouz* Newsgator* PageFlakes* Pluck* Reddit* Segnalo* Simpy* Slashdot* Spurl* StumbleUpon* Tailrank* Technorati* Twitter*tweeples*Tumblr* Typepad* Weblogs(ping service)* Wordpress* Yahoo Bookmarks* Yahoo Buzz* Yahoo MyWeb* yammer* Yardbarker* Xing*

Coaching

2009-01-13T12:39:00.000-08:00

Business/Personal Coaching

One of my greatest pleasures has been to coach people. I am told by those who know me personally and professionally, that I tend to listen intently to them. I am genuinely curious and care about other people, so I have found that through no fault of my own, I am also a coach.

This post will be my only mention of my coaching services. If you are interested in more, please email me at Tracy@13degreez.com

Need a bit o’ coaching to reach that goal; here are some areas to consider:

Time Management/Organization (including work/life balance)
Stress Management
Career planning and development
Looking for a mate
Love life/Relationship/family
Empty-Nester looking to start a career or change direction
Stay at home parent looking to re-enter job market
Diet/Exercise/Well-being (including meditation)
Spiritual and Personal self-care
Finances and Budgeting
Creativity
Entrepreneurial and Small Business Development
Business, marketing and sales plans

We make choices each day; ranging from the profound, life-changing kind to the trivial. Each choice affects our lives; we may be both fulfilled and balanced or feel a definite lack of “that something we just can’t put our finger on”. As a coach, I can help you to create an effective, balanced and fulfilling life professionally and personally.

Marketing|Promotions|Public Relations|Business Development

2008-09-18T14:21:00.000-07:00

What can 13 Degreez do for you?

Create Marketing (on-line/offline) and Business Development Strategy
Create promotions on-line with an off-line tie-in
Conceptualize and produce seminars, parties, community and trade events.
Select, Create, Connect and integrate all on-line media for maximum exposure
Create and update all of your online entities, as often as you want
Create and send out press releases
Handle all vendor relations for marketing, PR and promotions
Attain public/business speaking opportunities for various company personnel
Identify new markets and create business opportunities
Represent and introduce your people to potential client companies
Use social media for online networking, including blogs
Train personnel to sell and market company daily
Warm Lead Generation--we'll close the first deal for you
Create advertising—seek out appropriate vehicles for placement
Follow up with clients: send thank you gift, keep up correspondence, testimonials
Attend industry workshops and events to network firm and obtain latest information

Every little Bit Helps in Social Media Optimization

2008-09-17T17:16:00.002-07:00

Social-media marketing combines the mythic effectiveness of word-of-mouth with the limitless power of the Internet to connect people.

Social media marketing (SMM) is a group of online marketing tools that utilize and influence social media. From the perspective of Internet marketing, Social Media is a diverse community of web sites, in which the content is mainly published by its members. Most of the sites do not receive their content from direct employees of the property (example: The content on Twitter is micro-blogging from members. The owners may “tweet”, but it is the choice of members to follow them).

Social media optimization (SMO) is online public relations. The brand, product or service of a company may be optimized through tactics, which generate publicity by use of social media, community websites, blogs, and online communities. An example of optimization would be to add links to a company’s blogs or to websites from communities such as FaceBook, StumbleUpon, Digg, Reddit, etc…

Another example would be to add Google’s Ad Sense or Pluck to your blog or company site, thereby not just providing a link, but also benefitting from the monetization of the click through from your site.

We will as time allows, post more insight into the world of Social Media and how we integrate it with our offline efforts for both marketing and business development.

Sowing the seeds

2008-09-17T17:16:00.001-07:00

Planting Seeds That Grow and Yanking out The Weeds

Ways we can help you with marketing and business development services:

Extra grey matter and another set of hands for a time-sensitive project
Act as if we are a full time in-house marketing/PR department
Revive slumping sales or need a creative shot in the arm with Social Media Marketing
HELP! Brand new entity in start-up mode or a new division of an existing business
Raising sponsorship and sales dollars
We are dedicated to helping each client increase their revenue, provide opportunity for exposure of your service or product, improve your sales pipeline, provide a substantial ROI and reach NEW BUSINESS!!!!!!
We want to EXPOSE YOU and who you are to your demographic! Don't worry we won't get carried away unless you want us to!
Like a traveling circus we are a troupe of talented people in marketing/PR, social media, business development and juggling, we make things happen, quickly and seamlessly.

My personal experience in a variety of industries and in the capacity of business development, marketing and promotions makes me ideal for creating a deal of any scope.

I have spent so much time researching social media marketing and optimization. I have techniques for integrating this cheap or I should say almost free (except for our time) tool with off-line efforts.

Whoever you are and wherever you are I can almost guarantee we can help you! We look for that synergy when taking on new clients, because we need to work as a team to create success.

We charge as little as 400.00/month on up, depending on your needs.